Customer Success In A Pandemic

Corporations coming out of the woodwork to address any crisis often seem disingenuous and opportunistic. Yet this doesn’t seem to have tempered the enthusiasm of any marketers when it comes to blasting out emails about their response to COVID 19… If you’re a startup founder, you are likely thinking you would still like to have […]

5 Key Concepts for a Smart Startup Pricing Strategy

  One of the things that often gets lost in the shuffle (and really shouldn’t) is the startup’s pricing strategy. Too often the task of pricing is left to the very end of a product launch, but entrepreneurs should really take the time to build a thought-out pricing plan to achieve larger goals for the […]

How to Deal With Your Co-founder Leaving Your Startup

Choosing the right co-founder is one of the most important decisions you’ll make in your startup’s life. The individual you bring on board is more than just a business partner; they’re someone with whom you plan to cultivate a long-term relationship. But, as with any relationship, your partnership with your co-founder may ultimately not work […]