The ASHA platform aims to provide a platform to financially sustain women in freelance and craft e-commerce careers. The target market includes course holders and handicraft buyers with the involvement of freelancers. On the e-commerce part, Asha provides resource and assistance to women and sell through e-commerce. Asha platform also has 2 main business models which are: B2B approach and the B2C approach. So far, Asha has gathered more than 1200 women and is affiliated with 5 individual trainers and 7 professional course platforms.
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